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Category Management
Our Category Managers are recognized industry-wide for their extensive, specialized knowledge in their respective categories. Through UNFI Specialty Distribution Services' “26 Initiatives” program, our category management team works closely with account managers to deliver a host of resources, including marketing and promotional programs that will gain attention and maximize sales for our customers. The category management team also provides regular category reviews in which we offer valuable information related to sales trends and changing product mix, ready to be implemented and applied directly to the shelves.
- Promotion Planning
- Category Reviews
- Retail Price Zoning
- Planogram Design
